Email Newsletters & Campaigns

Retailer Initiatives

Integrated with Broad Range of Pre-built Features

Webstop Email Newsletters

  • Attractve, Attention Getting Designs
  • Graphics or Text Layouts
  • Syndicated Content for Weekly Ad Newsletters
  • Retailer Specified Designs
  • Delivered Automatically
  • Personalized
  • Auto-Login Web Links for Personalized Content
  • Secure, Protected Consumer Identity
  • Auto Prompt for New Visitors to Register Online
  • Easy Signup for Multiple Newsletters
  • Tracking by Individual Consumer
  • Admin Pages with Email Campaign Results
  • Integration with Grocery Website Modules

"Push" deliveries of email campaigns and newsletters provide powerful two-way communications with consumers.

Benefits of Email Newsletters

Email newsletters have many advantages for grocery retailers, especially when tied in to loyalty card programs and consumer websites. Other benefits include:

Costs

Direct mailing costs are rising and yet direct mail remains a powerful communications media. Webstop provides bulk email campaigns and even personalized email newsletters at less than one tenth the cost of traditional mailings.

Consumer Interaction

Email campaigns provide a unique method of interacting directly with consumers. Many consumers express themselves more readily after being engaged with a newsletter.

Timing

Email can be sent on a pre-defined schedule to be available when needed. Advanced personalized messages can be sent at a specific time and date.

Feedback and Tracking

Email campaigns can be tracked with specialized logging systems that record how many people opened the email and which links were clicked on. Webstop's advanced tracking can record all actions by consumer.

Reminders

It's a great way to remind customers about special store services and make them aware of new offers along with other important information.